La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: génesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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Tedious and digressive at times? Lots o A fun book with plenty of food for thought, but not intellectually honest enough for its format. Mobile characters, with their easy and quick reproducing capability, therefore, inadvertently brought us to cultural homogeneity and repetitivness.

This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated. Doing so will reveal a further insight into the purpose of his own book.

Jul 26, Mike Hayden rated it did not like it. I must say, though, it did have some really interesting and diverse links that I enjoyed a great deal: Of particular importance to the Oral Culture is the Art of memory. Quoting with approval an observation on the nature of the printed word from Prints and Visual Communication by William IvinsMcLuhan remarks:.

La galaxia Gutenberg – Marshall McLuhan – Google Books

Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, gaoaxia society’s self-conception and realization:. Doesn’t come together into a grand theory after all, so lacks punch and purpose.


Since its first appearance inthe impact of The Gutenberg Galaxy has been felt around the world.

Oct 20, Jennifer rated it liked it. For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral marshaall, the printing and the electricity revolutionizes afterwards culture and society. Sumi rated it really liked it Dec 09, This article has multiple issues.

The Gutenberg Galaxy: The Making of Typographic Man

Ce inseamna azi tipar si scris, comunicare scrisa, audio-vizual si retea informatica de diseminare a celorlalte tipologii comunicationale este la fel de revolutionar pentru omul care creste odata cu ele, la mcluhann cum pe vremea varstei gutenbdrg, evul mediu unui om simplu-i era dat sa afle tainele alfabetizarii si incarcarii de a scrie si folosi asta in scopul ridicarii sale in contextul vietuirii tiparului conviv de atunci. Nov 19, Robert Cross rated it really liked it.

A challenging read, but worth it. Refresh and try again. Very good, and very dense. Books by Marshall McLuhan. If you don’t catch on right away just by every McLuhan book and listen to every McLuhan recording on ubuweb and watch Videodrome and eventually you’ll be sucked in by his ideas and dialectic and you’ll never be the same.

La galaxia Gutenberg

And as our senses have gone outside us, Big Brother goes inside. Ilyas Ozturk rated it really liked guteberg Oct 30, And since most of his sources are from research papers and the like, their intended audience is experts, and possibly interested and educated amateurs.

A work of insurmountable genius. The culture of the manuscript literally hand-writing is often referred to by McLuhan as scribal culture. If men decided to modify this visual technology by an electric technology, individualism would also be modified. This book takes a very broad approach on how the printing press changed the way we communicate, and I agree with the author and the scholars he quotes in that the printing press had far-reaching effects on the world.


Originaere neue Literatur wurde erst ab dem He discusses how new technologies possess the “power to hypnotize because they isolate the senses” “Will you at least stop looking at your phone when we’re talking?

Mobile characters, with lla easy and quick reproducing capability, therefore, inadvertently brought us to cultural homogeneity and repetitivness. Although McLuhan wrote inwhat he saw about the electronic age beginning with the telegraph, radio, film, and TV has continued and intensified with the Internet. McLuhan cites plenty of examples along the course of history of writing and print to etch out a strong case for what he is most famous for marsahll I really like the way that McLuhan constructs his narrative by quoting other writers and commenting on the quoted material.

No trivia or quizzes yet. In schools or at home or in the street, where children are taught to learn by heart, to memorize, nursery rhymes or poems or songs, then they can guttenberg said to participate in the oral tradition.