What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

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Amazon Rapids Fun stories for kids on the go. While much of the material towards the beginning was a bit obvious or expected, the different “triggers” covered were the most unique part of the book, and an reading to just think about the different patterns that you could use to capture attention.

Read reviews that mention sally hogshead seven triggers must read highly recommend writing style persuasion and captivation malcolm gladwell prestige and power social media lust mystique persuade and captivate triggers to persuasion human behavior vice alarm seth godin mystique alarm vice and trust persuasiln prestige triggers of fascination recommend this book.

Books | How to Fascinate

Sefen, as you just as me deems fascination to be importanther book is one of the best possible triiggers to sharpen your thoughts about how to fascinate. Get fast, free shipping with Amazon Prime. Outlining seven triggers which “bring meaning to all types of otherwise meaningless scenarios,” the author reveals how powerful sevven like FedEx, Walt Disney World Theme Park and W Hotels combine such triggers as lust, power, mystique, and trust in different proportions to reel in consumers or reinforce messaging.

My second reading was just as enjoyable as the first, but this time I was in learning mode, really studying the examples and explanations she offers. Thi My friend Sally Hogshead has written a terrific book about the power of influence on, well, most things.

From Brand to Fascination: I would use these captivaton good jumping off points to brainstorm new ideas if I was having trouble coming up with ideas. So is looking at a hand of cards and smiling, or rearranging cards with quivering fingertips. If it were drastically edited, this work would have made a spectacular article in another publication, but there is not enough persausion here for a whole smallish book. Sep 05, Sofia rated it really liked it.


How do prominent brands use one of more of these triggers to engage their consumers and market their products? From Publishers Weekly Brand executive Hogshead Radical Careering argues that exploiting certain “triggers” can boost relationships with customers, employees, and friends.

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Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

Mar 25, Vasilis d1af Apostolou rated it it was amazing. Refresh and try again. The author likes to go on tangent examples and anecdotes that may be interesting to some, but essentially useless and distracting. Share your thoughts with other customers. Amazon Renewed Refurbished products with a warranty. At the end of the book, fascination is described as an intense captivation that is more than just interesting, distracts you from the things around you, and makes you want to pay complete attention.

Top Reviews Most recent Top Reviews. Let me be really clear: Fascination is ultimately an instinctive drive that catalyzes countless behaviors, including purchasing decisions. Open Preview See a Problem? Trusted brands carefully pay attention to detail and consumers realize that and reward it through purchasing those products over and over.

Not the manipulate bit, but the “here’s the cool work I do and i know you’ll love it” bit.

The Art of Human Hacking. It’s more persuasive than marketing, advertising, or any other form of communication. Amazon Restaurants Food delivery from local restaurants. It’s somewhat a copycat of an original book capyivation Persuaders” by Vance Packard. Some fascinations last only a heartbeat, while others last beyond a seventy-fifth wedding anniversary.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation

This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: Your 7 Triggers to Persuasion and Captivation.


I would think that symmetry of the face and body was a gradient rather binary i. But it is true that having a well-proportioned body will make you more attractive to the opposite sex.

And the unquestioning accolades of advertising as if it had never had ill effects in ylur entire history I have already put many of her tactics to practical use and what i have learned from her in terms of the keys to fascinate will be useful for a lifetime. This book is for you.

Notify me of new posts by email. If you are focusing on something, “you are fascinated”. Starts out with a bang, but then quickly becomes repetitive. As I continue moving into marketing — as opposed to dragging my feet and whining that life as a working artist is challenging enough, thank you — I’ll keep the seven fascination triggers in mind.

HarperBusiness February 9, Language: But more important is how are you using them to fascinate others with your brand?

Pefsuasion it were drastically edited, this work would have made a spectacular article in another publication, but there is not enough meat here for a whole smallish book. I am re-writing my entire website based on what I have learned here. I did read with a highlighter in my hand, which is my habit when I’m reading books that concern my craft.

Check the simple 4 question self-evaluation survey below in the appendix — to find out if you too need the elixir of fascination… Appendix: She seems to have just crea This book unnecessarily categorizes everything under “fascination”. The author, Sally Hogshead, does a great job of weaving entertaining stories into this book. Fascinate, Revised and Updated: Amazon Drive Cloud storage from Amazon.

A good book that helped me change my perspective on messaging and branding. Sep 20, Payam rated it liked it.